Communication d'entreprise

nicolas.labarre@gmail.com

Week 1 : Overview	Powerpoint du cours	"Nike Likely to Cut Marketing Budget"	Additional Links : TNS : pub en France TNS : advertisers in 2008
Week 2 : Corporate Sponsorship	Powerpoint du cours	"Winners and Losers of the Olympic Games"	Additional Links : chemistry for life Total Foundation Studies on Sponsorship Sponsorhsip backlash
Week 3 : Visual Identity, Visual Message	Powerpoint du cours	2 Ads   6 Beer Ads	Additional Links : Semiology of brand... Ads of the world Font War Semiotic analysis of high fashion ads evolution of logos
Week 4 : Financial Communication, Revising our Model, the Internet	Powerpoint du cours	Marvel Annual Report	Additional Links : Loreal Annual report

Bibliography :
(soon)

Approches de recherche

Un guide rassemblant de nombreuses informations sur le M1